Media Kit · ESTD 2026

North Dallas' fastest growing women's social club.

Creating real friendships through curated wellness, lifestyle, and social experiences for women across DFW.

2,300+
Instagram
98.9%
Women
187K
Views / 28d
12.5K
Reach / 28d
The Pink Haus Club founder on the pickleball court
28-Day Reach
12.5K accounts
+371%
interactions
for girls onlyestd 2026north dallaswellness · lifestyle · communitythe pink haus clubfor girls onlyestd 2026north dallaswellness · lifestyle · communitythe pink haus clubfor girls onlyestd 2026north dallaswellness · lifestyle · communitythe pink haus clubfor girls onlyestd 2026north dallaswellness · lifestyle · communitythe pink haus club
01 — About

More than a social club.

The Pink Haus Club was created to help women build genuine friendships and community in adulthood.

What started as one girl trying to create meaningful connections after moving to a new city quickly became one of the fastest-growing women's communities in North Dallas.

Through weekly events — pickleball, volleyball, Pilates, walks, coffee meetups, girls nights, and wellness experiences — The Pink Haus Club has created a space where women can show up alone and leave with real friendships.

Wellness. Connection. Confidence. Local experiences.

02 — Audience

Our audience.

Instagram
2,322
engaged followers
98.9%
Women
25–3448%
35–4432%
18–2412%
45+8%
Top Country
United States
Note

Highly local DFW audience. Wellness, beauty, fitness, restaurants, coffee shops and lifestyle brands align best.

Top Cities
Little ElmFriscoLewisvilleProsperDallasMcKinneyPlanoCelina
03 — Growth

Rapid organic growth.

No paid growth strategy. Community built organically through local engagement and shareable content.

Instagram views · 28 days
187.8K +350%
Trailing 12 days shown
Views
187.8K
+350%
Reach
12.5K
+281%
Interactions
4.6K
+371%
New Follows
1.7K
+612%

Facebook performance

Last 28 days
Views
26.3K
+328%
Profile Visits
8.2K
Follows
837
04 — Partnership

Why local brands love partnering with us.

01
Hyper-Local Reach
Concentrated DFW audience actively looking for experiences.
02
Organic Trust
Community built on real friendships, not paid growth.
03
In-Person Exposure
Event-based brand presence with live customer interaction.
04
UGC Engine
Editorial-style content creation from every event.
05
Word of Mouth
Group chats, friend tags, and real recommendations.
06
Wellness Aligned
Lifestyle, beauty, fitness, hospitality fit naturally.
05 — Sponsorship

Sponsorship tiers.

Custom partnerships available for wellness, beauty, hospitality, fitness, restaurants, coffee shops, fashion, and lifestyle brands.

Tier
Pink Partner
$100

Perfect for small local businesses wanting visibility.

  • Tagged on Instagram stories during 1 event
  • Logo placement on event flyer
  • Added to sponsor highlight
  • Community shoutout in group chat
  • 1 social media mention
Select tier →
Tier
Haus Favorite
$250

Everything in Pink Partner, plus deeper exposure.

  • 1 dedicated Instagram feed post
  • 3 Instagram story features
  • Business featured at one event
  • Product placement opportunities
  • Tagged collaboration opportunities
Select tier →
Most Popular
Tier
Main Character
$550

Everything in Haus Favorite, plus co-hosted moments.

  • Co-hosted event opportunity
  • Branded activation at event
  • 1 Instagram Reel collaboration
  • 1 month featured in sponsor highlight
  • Email / newsletter mention
  • Priority vendor placement
Select tier →
Tier
The Haus Experience
$750+

Premium custom partnership package.

  • Custom branded event
  • Multiple content deliverables
  • Large-scale community integration
  • Strategic social campaign
  • Professional content creation
  • Ongoing monthly promotion
  • Full experiential partnership
Select tier →
Additional Opportunities

Beyond the tiers.

Not every partnership needs to fit inside a traditional sponsorship tier. We also collaborate with brands and venues through creative community-focused partnerships.

Venue Partners

Host Pink Haus Club events at your space and receive organic exposure, foot traffic, and social media coverage.

Perfect for

Coffee shops, restaurants, wellness studios, hotels, fitness spaces, rooftops, and boutiques.

In-Kind Sponsors

Support events through donated products, drinks, gift cards, wellness items, flowers, snacks, or services.

Perfect for

Beauty brands, bakeries, cafés, wellness companies, local shops, and lifestyle businesses.

Giveaway Collaborations

Sponsor raffle prizes, event giveaways, VIP experiences, or curated gift bags for attendees.

Community Activations

Create custom experiences with The Pink Haus Club through pop-ups, workshops, classes, wellness events, or branded experiences.

Our Approach

The Pink Haus Club is built around real community and intentional experiences. We prioritize partnerships that feel authentic, valuable, and aligned with our audience.

06 — Deliverables

Social media exposure.

Instagram Stories
Organic event coverage, tagged mentions, swipe-up opportunities
Instagram Feed
Editorial sponsor features, event recaps, lifestyle integrations
Instagram Reels
Viral-style community content, event coverage, collabs
Facebook
Event promotion, community sharing, local reach amplification
Community Access
In-person interaction, group chat visibility, networking
07 — Events

Our signature events.

Pickleball Nights
monthly
Pickleball Nights
Pilates in the Park
monthly
Pilates in the Park
Hot Girl Walk Club
monthly
Hot Girl Walk Club
Volleyball Meetups
monthly
Volleyball Meetups
Dog Mom Meetups
monthly
Dog Mom Meetups
Girls Nights
monthly
Girls Nights
Also:Book ClubWellness EventsDog Mom MeetupsSeasonal Pop-Ups
08 — Testimonials

What girls are saying.

"

I came by myself to my first pickleball sesh and I was so nervous. It took me awhile to warm up to everyone due to social anxiety but everyone was so welcoming and I had so much fun laughing with everybody! I’m honestly really grateful for this group!

— Zolena castañeda
"

This is the first girls group that actually felt welcoming.

— Member, Plano
"

I came alone to my first event and immediately felt included. It changed my year.

— Member, McKinney
Giovana Edwards, founder of The Pink Haus Club
— Gio
Founder
7+
Years in Marketing
2.3K+
IG Community
180K+
Monthly Views
Mar '26
Founded
09 — Founder

Meet the founder.

Giovana Edwards is the founder of The Pink Haus Club, a women's social community created to help girls build real friendships and meaningful connections in adulthood.

Originally from Brazil, Giovana moved to Texas and experienced firsthand how lonely it can feel starting over in a new place. What began as a small idea to bring girls together quickly turned into one of North Dallas' fastest-growing women's communities.

Outside of The Pink Haus Club, Giovana is also the owner of a marketing agency and has worked in marketing and social media for over 7 years, helping brands grow through community-focused storytelling and digital strategy.

She's a coffee lover, wife, wellness enthusiast, and someone deeply passionate about creating spaces where women feel welcomed, seen, and connected. Faith is a huge part of her life, and her love for Jesus influences the intentional, uplifting culture behind the community.

"''I didn’t create The Pink Haus Club because I already had a big friend group. I created it because I was feeling lonely after moving to a new city and wanted to build my own community. Once I started, I realized so many other women were feeling the exact same way.''"

Brazilian FounderMarketing Agency OwnerCommunity BuilderCoffee LoverFaith DrivenWellness & Lifestyle
10 — Future

Growing beyond events.

The Pink Haus Club is evolving into one of DFW's most recognizable women-focused communities — combining events, social connection, wellness, and local brand experiences.

/ 01
Large-scale community events
/ 02
Brand collaborations
/ 03
Exclusive memberships
/ 04
Wellness retreats
/ 05
Local business partnerships
/ 06
Curated social experiences
/ 07
Community app / platform

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